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I've got the bug 🤓

I completed my MSc in Systems Thinking 💃🏽. I started a part-time postgrad distance-learning masters whilst working full time and parenting solo. Why? I wanted to destroy limiting beliefs, deconstruct my thinking, and elevate my professional 25+yr skills. This particular masters was the only postgrad on 'systems

"Creator"

The title we chose a decade ago to describe our independently creative work has now been co-opted by the new 9-5, leaving me quite content with my actual and previously resented 9-5. Being a 'Creator' is a 24/7 shift and the algorithm an unpredictable

Life and Business

What's missing from both, and why you need me I have two products. One is the Intelligent Brand and the other is the 12 Readings by Life Vocabulary. Both different in their approach but do the same thing. The Intelligent Brand asks businesses and creators to reflect before

The Intelligent Brand

A couple of announcements before I dig in... * I've launched 'The Intelligent Brand' digital workbook series with Volume I which works through all 7 of my strategic zones. You can get it here. * And the second announcement is that in addition to this native space for

If you need your feed, you're not a critical thinker

Everyone is a critical thinker until you see their feed. We live in a secular age. We might not believe in oracles but we say we believe in data, evidence, and forming our own opinions. And yet. Scrolling through your feed you'll notice how eerily it knows you.

Introducing Puck's House: Where thinkers and creators retreat and reside

So here's the thing - I've spent years operating in different worlds. Media. Academia. Art. Policy. Communications. And honestly? The most interesting stuff happens in the spaces between these disciplines, not within them.That's why I launched Puck's House. It's not

Welcome back!

If you're new - my bad. Why? I thought I was locked out of my Ghost provided site and it appears I wasn't. My cookies and cache needed clearing as I've been creating, producing, consuming a lot and needed to clear it all out. I

A lot has changed

The entire media and social media landscape has changed and will continue to. My predictions: * limits on opinions - direct or indirect (you just won't see them anymore) * forget who you follow or subscribe to - the algo will serve your short attention span and then whatever it wants you

When stakeholders don’t agree

How to navigate interdependencies with strategy and not emotion Video option above! Let’s talk about when people don’t agree. Let’s look at your stakeholders. Whether it’s a client, collaborator, sponsor, investor, or community member - if they have different opinions please remember it’s not a failure,

Why even A-List celebs are rethinking their social strategy ... and so should you

In 2025, visibility isn't guaranteed — not even for A-list celebrities. If you’ve noticed more high-profile names showing up consistently on TikTok, Instagram Reels, and even live streams, it’s not random. They’re pivoting because the rules of influence have changed. According to Blue Hour

Tell your own brand story

What is Public Relations (PR) really? Recently I had a sales call with a PR firm. They're offering me brand exposure not only for my work here as a content creator for creators, businesses, and entrepreneurs, but also as a media, politics, and culture commentator. The offer was

What will PR look like with AI?

as a writer I'm not entirely convinced on the dependence on AI writing - it's lacking in tone of voice and connection

Think like a PR

This class is an invitation into one of my playbook method's 7 strategic zones - reputation management and risk readiness being one of them. The ALL 7 STRATEGIC ZONE masterclass is set to be launched in Summer 2025; will be in 7 segments and is available at a pre-sale discount.

Let me push you ;)

In systems thinking, as practitioners, we are always including ourselves and our biases/assumptions within the context and system we are reviewing, observing, and attempting to 'diagnose' if you like. This contributes to what we call 'reflexive thinking'.