The Intelligent Brand

A couple of announcements before I dig in...

• I've launched 'The Intelligent Brand' digital workbook series with Volume I which works through all 7 of my strategic zones. You can get it here.
• And the second announcement is that in addition to this native space for members to receive direct communications from me, I've setup a Substack for those working through my digital workbooks to share insights and ask questions in the comments.

Now let's get to the heart of this post. When we hear 'work on the business' it still feels cold and administrative. It doesn't feel meaningful and it often doesn't deliver the kind of impact. We need to work through the business. Navigate through all the tentacles and facets that make the brand a brand.

My consultations and my process working with brands and businesses does just this but I appreciate that you may not be in the place for that. That shouldn't be a reason to not have a process in place for you to routinely reflect on your business and work (and walk) through it.

The Intelligent Brand workbook series is just the first step. I will soon release webinars for you to get more value and these can be found directly on YouTube where I've just passed the 1k mark. Those of us in the content creation space know how challenging that milestone can be. There are a couple of videos I want to flag your interest with. There's the reason why Comms is overlooked and how it shouldn't be, and then there's 'wicked problems' - and how they can't be fixed with a solution.

Not every problem can be fixed in a linear way - you have to manage the ongoing complexity of it. That's what intelligent brands do!

Thanks and catch you in the next one (or on Substack ;).