Serena's Playbook

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Life and Business

Life and Business

What's missing from both, and why you need me I have two products. One is the Intelligent Brand and the other is the 12 Readings by Life Vocabulary. Both different in their approach but do the same thing. The Intelligent Brand asks businesses and creators to reflect before

The Intelligent Brand

If you need your feed, you're not a critical thinker

If you need your feed, you're not a critical thinker

Introducing Puck's House: Where thinkers and creators retreat and reside

Introducing Puck's House: Where thinkers and creators retreat and reside

Welcome back!

Welcome back!

A lot has changed

A lot has changed

When stakeholders don’t agree

When stakeholders don’t agree

strategic thinking

Let me push you ;)

Let me push you ;)

In systems thinking, as practitioners, we are always including ourselves and our biases/assumptions within the context and system we are reviewing, observing, and attempting to 'diagnose' if you like. This contributes to what we call 'reflexive thinking'.

Masterclass PRE-SALE is open

Masterclass PRE-SALE is open

Public Relations

What will PR look like with AI?

What will PR look like with AI?

as a writer I'm not entirely convinced on the dependence on AI writing - it's lacking in tone of voice and connection

Think like a PR

Think like a PR

Training

Think like a PR

Think like a PR

This class is an invitation into one of my playbook method's 7 strategic zones - reputation management and risk readiness being one of them. The ALL 7 STRATEGIC ZONE masterclass is set to be launched in Summer 2025; will be in 7 segments and is available at a pre-sale discount.

Masterclass PRE-SALE is open

Masterclass PRE-SALE is open

Artificial Intelligence

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What will PR look like with AI?