Serena's Playbook

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The Intelligent Brand

A couple of announcements before I dig in... * I've launched 'The Intelligent Brand' digital workbook series with Volume I which works through all 7 of my strategic zones. You can get it here. * And the second announcement is that in addition to this native space for

If you need your feed, you're not a critical thinker

If you need your feed, you're not a critical thinker

Introducing Puck's House: Where thinkers and creators retreat and reside

Introducing Puck's House: Where thinkers and creators retreat and reside

Welcome back!

Welcome back!

A lot has changed

A lot has changed

When stakeholders don’t agree

When stakeholders don’t agree

Why even A-List celebs are rethinking their social strategy ... and so should you

strategic thinking

Let me push you ;)

Let me push you ;)

In systems thinking, as practitioners, we are always including ourselves and our biases/assumptions within the context and system we are reviewing, observing, and attempting to 'diagnose' if you like. This contributes to what we call 'reflexive thinking'.

Masterclass PRE-SALE is open

Masterclass PRE-SALE is open

Public Relations

What will PR look like with AI?

What will PR look like with AI?

as a writer I'm not entirely convinced on the dependence on AI writing - it's lacking in tone of voice and connection

Think like a PR

Think like a PR

Training

Think like a PR

Think like a PR

This class is an invitation into one of my playbook method's 7 strategic zones - reputation management and risk readiness being one of them. The ALL 7 STRATEGIC ZONE masterclass is set to be launched in Summer 2025; will be in 7 segments and is available at a pre-sale discount.

Masterclass PRE-SALE is open

Masterclass PRE-SALE is open

Artificial Intelligence

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What will PR look like with AI?