Work with me

1:1 Strategic Consulting & Coaching - book here.
Whether you're building, pivoting, or protecting what you've already created, I offer tailored support to help you lead with clarity and make confident decisions.

My one-to-one sessions cover communications strategy, reputation management, strategic consulting, and creative coaching — designed for founders, creators, and micro business owners who want to think more strategically and act with intent.

You can work with me on a one-off basis, or retain me for longer-term projects and ongoing support. From campaign strategy to brand positioning and thought leadership, I become your strategic partner — helping you stay ahead, communicate with impact, and build with resilience.

Let’s build smarter, together.

PR Support
"Serena completely transformed the way we handled press and public engagement. Not only did she craft clear, resonant messaging, but her crisis preparedness helped us avoid potential pitfalls during a high-stakes launch. We now feel far more confident handling visibility and reputation."
— Director, Tech Start-Up

Strategic Branding Advice
"Working with Serena was like switching the lights on in our brand. She helped us refine our positioning and align our messaging across every channel. The clarity we gained had a direct impact on both customer engagement and internal direction."
— Co-Founder, Creative Agency

Strategic Coaching
"Serena helped me see my business from a whole new lens. Her ability to zoom out, spot gaps, and challenge my thinking with empathy and precision was game-changing. I now have a framework I use regularly to stay focused and intentional."
— Entrepreneur & Content Creator

Past 'gigs':

Marcus Carter (Artisan Food Club):

I have worked with Serena on my brand story ... She has a fantastic way of taking what is in your head and getting it into the written word. Highly recommended.

Vickie El-Rayyes (Founder & Creative Director):

I met Serena at a networking event in 2015. I was immediately impressed by her relaxed personable nature and more over her skill in connecting with people. I met more formally with her at a consultation hour where we discussed my business needs. Serena is a suberb listener, an undervalued skill in todays frenetic world. She was able to help me immensley draw out my brand story and gave me confidence to evolve all of the content I didn't realise was there. I drafted what I thought was a pretty good attempt at my 1st blog post, Serrena expertly recrafted what I had written and elevated it to another level. All I can say is I didin't realise i needed Serena until I met Serena, I would wholeheartedly recommend her work its has been a pleasure to with her and look forward to continuing our working relationship.

Corinne Jess (Director):

Worked with Serena at Pearson Plc. She is an energetic, intelligent and dynamic worker who takes pride in her work and is full of ideas! Would definitely recommend her work, attitude and professionalism.

Darshana Ubl (CEO and Co-Founder at Mayfair Silk):

Serena is a passionate writer. She has an incredible gift of extracting the essence of the message and shining the light on it. She simplifies complex situations and her writing is not just interesting but gripping. Having worked with Serena on a communications piece, I can highly recommend her work.

John Patrick Morgan (Leading the exodus for high-achievers):

I hired Serena to help me with my personal brand. She listened so attentively as I described what I do, she took lots of notes, asked a bunch of questions and then started feeding back to me how she saw my brand from her perspective. Having someone else explain what you do more clearly than you can is both a strange and liberating experience!

Serena helped me shift my core message to 'Connect. EXPLORE. Create.' (vs 'Connect. Create. Inspire.'), which although seemingly subtle, gave much more clarity to my core offering for both myself and prospects. I've been more excited about my work and signing up more clients as a result.

I also hired Serena a second time to do copywriting for me, which she nailed in one take. Serena is down to earth, super-creative and lots of fun to work with!
Highly recommended!

Karl Pearsall (Original Thing, Brander):

Serena is a wordsmith, patient and probing able to see the big picture, with the ability to ask great questions. Serena draws out my best thinking and reaches beyond my mixed messages and confusing ideas to make it all structured and strong. Serena really has an understanding of my business and been an indispensable member of my team to get my new service offering ‘Mastermind My Tribe’ to market. Having helped me work through my frustration with great empathy and enabling us to streamline and structure, I know she can support you if you're looking for a content and communications specialist who will put a big smile on your face. I continue to engage Serena in my brand communications & brand strategy.

Samir Malik (Artist and Owner):

I met Serena through an article she was commissioned to do on me for emel magazine- found her an absolute pleasure to work with - very professional yet humane, approachable and full of respect, understanding and compassionate. I've since had the honour of working with her on commissions for art, privately as well as for various companies and find her a wonderful combination of competence, integrity and sense of fun; always welcome and a joy. Working with Serena comes highly recommended.