Masterclass PRE-SALE is open

Master your strategic thinking: Create a new thinking system - your playbook. Build smarter. Grow stronger.

Serena here.

You’ve probably been told to hustle. Publish. Post more. As if that's the antidote to your business and/or creator woes.

You need eyeballs on your offering, the till to cha-ching, and to protect what you're building.

For some reason you think the answer is to continue grinding away, but just more of it. Leading to burn out and .. no results.

But what if the smartest thing you could do right now — is pause, zoom out, and build your thinking system?

As a strategic consultant, a chartered PR practitioner, a systems thinking postgraduate MSC student, and a creative entrepreneur, I’ve worked across public, private, corporate, and creative industries for over two decades and here’s what I’ve learned:

Those that win are those that think better. Not louder. Not faster. But deeper, sharper, and more strategically.

My aim is for entrepreneurs, creators, and micro-business owners to master strategic thinking and make smarter decisions, build resilient reputations, and grow intentionally, not by accident.

I create content on YouTube, TikTok, and Instagram daily and weekly, but I wanted to offer something additional to engage deeper and to make a bigger impact on the personal and professional lives of my audience. I want to show them how to create and sustain their own thinking system; their playbook.

If it feels like you’re perpetually reactive, putting out fires, and unable to anticipate and think at least 1 step ahead, then you need to map out your zones of interest.

Your zones of interest act like your 2nd brain - a new thinking system, so you can:

• cover all your bases
• be prepared in any certain or uncertain circumstance
• feel confident and resilient

You’ll start to cultivate the ability to step back, zoom out, and check-in with your zones before overwhelm and reactivity even has the chance to set in. Why? Because you have your PLAYBOOK.

Your playbook is your new thinking system made up of 7 zones of interest and are serious areas you need to be concerned with as someone who is building in public. My recorded masterclass goes into depth into each of these:

Zone 1: Strategic self-awareness

Zone 2: Interdependencies and stakeholder mapping

Zone 3: Risk readiness and reputation design

Zone 4: Media literacy and zeitgeist awareness

Zone 5: Engagement system and content architecture

Zone 6: Your north star and value compass

Zone 7: Reflexive thinking and the bricoleur mindset (bonus)

If you’re building in public, and you’re doing it alone, then pay frequent and regular attention to these 7 zones to craft your own thinking system - your playbook - to build smarter and grow stronger. This is what being strategic is all about.

Click here to reserve your place on my upcoming masterclass (21 June launch).

I talk about my approach here:

And if you want to get more familiar with me and my approach then click here: