Serena's Playbook

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Serena Syed Hussain

Content Creator

Tell your own brand story

What is Public Relations (PR) really? Recently I had a sales call with a PR firm. They're offering me brand exposure not only for my work here as a content creator for creators, businesses, and entrepreneurs, but also as a media, politics, and culture commentator. The offer was

What will PR look like with AI?

What will PR look like with AI?

as a writer I'm not entirely convinced on the dependence on AI writing - it's lacking in tone of voice and connection

Think like a PR

Think like a PR

This class is an invitation into one of my playbook method's 7 strategic zones - reputation management and risk readiness being one of them. The ALL 7 STRATEGIC ZONE masterclass is set to be launched in Summer 2025; will be in 7 segments and is available at a pre-sale discount.

Let me push you ;)

Let me push you ;)

In systems thinking, as practitioners, we are always including ourselves and our biases/assumptions within the context and system we are reviewing, observing, and attempting to 'diagnose' if you like. This contributes to what we call 'reflexive thinking'.

Masterclass PRE-SALE is open

Masterclass PRE-SALE is open

My aim is for entrepreneurs, creators, and micro-business owners to master strategic thinking and make smarter decisions, build resilient reputations, and grow intentionally, not by accident.