Serena's Playbook

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Serena Syed Hussain

Content Creator

A lot has changed

A lot has changed

The entire media and social media landscape has changed and will continue to. My predictions: * limits on opinions - direct or indirect (you just won't see them anymore) * forget who you follow or subscribe to - the algo will serve your short attention span and then whatever it

When stakeholders don’t agree

When stakeholders don’t agree

How to navigate interdependencies with strategy and not emotion Video option above! Let’s talk about when people don’t agree. Let’s look at your stakeholders. Whether it’s a client, collaborator, sponsor, investor, or community member - if they have different opinions please remember it’s not a

Why even A-List celebs are rethinking their social strategy ... and so should you

In 2025, visibility isn't guaranteed — not even for A-list celebrities. If you’ve noticed more high-profile names showing up consistently on TikTok, Instagram Reels, and even live streams, it’s not random. They’re pivoting because the rules of influence have changed. According to Blue Hour Studios latest

Tell your own brand story

What is Public Relations (PR) really? Recently I had a sales call with a PR firm. They're offering me brand exposure not only for my work here as a content creator for creators, businesses, and entrepreneurs, but also as a media, politics, and culture commentator. The offer was

What will PR look like with AI?

What will PR look like with AI?

as a writer I'm not entirely convinced on the dependence on AI writing - it's lacking in tone of voice and connection

Think like a PR

Think like a PR

This class is an invitation into one of my playbook method's 7 strategic zones - reputation management and risk readiness being one of them. The ALL 7 STRATEGIC ZONE masterclass is set to be launched in Summer 2025; will be in 7 segments and is available at a pre-sale discount.

Let me push you ;)

Let me push you ;)

In systems thinking, as practitioners, we are always including ourselves and our biases/assumptions within the context and system we are reviewing, observing, and attempting to 'diagnose' if you like. This contributes to what we call 'reflexive thinking'.